The Secret to Superior Customer Service? Get WhatsApp API For Business!
An overview of WhatsApp Business platform
Since Meta acquired WhatsApp in 2014, it was trying to evolve it to support businesses. Finally, in 2018, it launched WhatsApp Business platform also called WhatsApp Business App. As of 2024, WhatsApp Business platform is used by 15 million (1.5 crore) Indian businesses, out of 50 million (5 crore) used globally.
Businesses use it for smart communication with their customers to give them better communication experience. For this, they often partner with any WhatsApp Business API service provider in India. With WhatsApp API for business, companies can go for large-scale messaging, automating responses, and improving customer service.
This write-up will discuss WhatsApp API for business, and how to choose a WhatsApp business API provider in India. We will also cover how to select the right WhatsApp Business API provider in India to have the best experience.
WhatsApp Business API – Quick Overview
API means application program interface which is a set of protocols and rules that help different software applications to communicate with each other, like a bridge. WhatsApp Business API is a software tool that helps medium and large businesses to communicate effectively with their customers.
WhatsApp Business App vs. WhatsApp Business API: The Differences?
WhatsApp Business app is meant for small businesses to interact with their customers. Whereas, WhatsApp API for business helps big businesses that handle a high volume of customer interactions.
WhatsApp API For Business- the Features
Automated Messaging
Businesses can create predefined replies for frequently asked questions. A business can set up a templated and automatic reply to answer questions like “ what are your return policies or what are your working hours” instantly. The happy customer gets the information without waiting for a human to reply and 24/7.
Rich Media Support
Apart from text messages, the WhatsApp API supports images, videos, documents, and even location information. It makes interactions more engaging and informative.
Secure Communication
WhatsApp’s end-to-end encryption ensures that messages between businesses and customers remain private and secure.
Multi-Agent Support
The API allows multiple customer care people to manage customer interactions simultaneously. They can collaborate to share information about customer interactions, coordinate responses, and provide consistent answers. It improves customer service.
Integration Capabilities
The WhatsApp API allows businesses to integrate with their existing CRM systems, chatbots, and customer service platforms. It helps to create seamless and smart communication across channels.
Message Templates
WhatsApp API for Business can create and use specific types of messages that have been approved by WhatsApp. Businesses submit their message formats to WhatsApp for approval before they can use them. The API helps them do it.
WhatsApp Business API Service Provider in India- the Right Ways to Choose One!
There are some features that a business should look for while selecting WhatsApp Business API provider in India.
a) Integration
The provider should seamlessly integrate the API with your existing systems, such as CRM or customer support platforms.
b) Security, Privacy
Look only for a provider that prioritizes security measures and complies with data protection regulations. Some may meet the basic standards, while others implement advanced security protocols and regularly update their systems. Again, some may have different data protection approaches. It is important to verify their approach and transparency about their practices.
c) Support and Scalability
Look for a provider who is proactive in customer support and addresses security concerns within a minimum turnaround time (TAT). Also, they should be able to scale as your requirement grows.
To sum up, the WhatsApp Business platform is a must-have, cool tool that businesses use to improve their customer relationships with strong communication strategies.
