Are You Using the Right Transactional SMS Service to Reach Your Customers?
By transactional SMS we mean the important and timely information that we all get on our mobile phones. It is different from promotional SMS which is all about marketing and sales. Transactional SMS are extremely timely and come with some critical information and action updates. Businesses use a transactional SMS service provider to send OTPs, alerts, or confirmations. In this article, we will explore the benefits of transactional SMS service and how to choose the best transactional SMS service provider in India. We will also see how transactional SMS solutions can improve your business operations.
Does Transactional SMS Matter?
The question arises: do businesses still need transactional SMS solutions?
Here is a quick look at some SMS statistics of 2024 as Published by Textellent:
● “72% of retailers prioritize SMS.
● 95% of SMS messages are read within 3- minutes.
● 91% of consumers prefer SMS for fast and personal updates.
● SMS campaigns see CTRs between 19% and 36%.
● 77% of consumers appreciate the convenience of SMS for updates and offers”.
When this gives a picture of the SMS market and the consumer preference for SMS, transactional SMS solutions that are very much unlike SMS marketing are extremely essential for businesses, organizations, institutions, banks, retailers, service providers, and governments.
They use transactional SMS to reach out to the audience to deliver essential information and updates. A bank for example might send an SMS to confirm a transaction successfully made with your card or an online retailer send an SMS with payment confirmation.
How Transactional SMS Solutions Can Improve Your Business Operations?
You can use transactional SMS to improve your customer experience since it is a form of customer service. Here is how you can use it differently.
● User authentication
1. One-Time Passwords (OTPs)
2. Two-factor authentication (2FA)
● Welcome messages
● Bookings and appointments
1. Reservation confirmation/cancellation
2. Appointment confirmation/ reminders
● Service notifications and alerts
● Payment and billing alerts
● Service updates
● Support ticket confirmations
● E-commerce
1. Receipts
2. Order confirmation/ status updates
3. Shipping and delivery updates
4. Product alerts
● Feedback requests/surveys
● Notifications for birthdays/ work anniversaries
About Transactional SMS Service Providers and Choosing Your Right Fit!
There are organizations, like GetaMsg, that provide the service of sending transactional messages on behalf of your business. They have the expertise and infrastructure to bring you transactional SMS solutions as per your needs.
Of course, choosing the best transactional SMS service provider in India, might not be easy and needs some prior insights and factors to observe before selecting one.
● Understand your requirements
This includes deciding on the volume and types of messages you require to send and also if you need additional features like voice messaging or multi-language support.
● Check on the infrastructure of the provider
To ensure high deliverability, security, and scalability, the best transactional SMS service provider in India will always have a robust infrastructure. This will include:
● High-performance servers to handle large volumes of messages
● Reliable telecom network connections
● Compliance with local and international regulations
● Solid security measures to ensure data security and privacy
● Scalable architecture
● APIs, and integration tools
● Tools to monitor message delivery in real-time and provide analytics to understand performance and success rates.
● A dedicated customer support team to handle any issues.
● Research Reviews
Know what the customers are saying for the said transactional SMS service provider. If possible, reach out to some of the provider’s clients for first-hand information.
● Compare Pricing and Demo
Check on the offer of free demos or free trial periods and compare prices of different providers. Ensure your chosen provider brings you the best value without compromising on quality service.
To wrap up, Choosing a transactional SMS service provider is about finding a reliable partner who can ensure your messages get delivered promptly and securely. Choosing the right partner needs some prior insights on how to go about it. Take the time to find the right fit, and it can make a big difference for your business.
